Gameplay
Clash of Clans is an online multiplayer game in which players build a community, train troops, and attack other players to earn gold and elixir, and Dark Elixir, which can be used to build defenses that protect the player from other players' attacks, and to train and upgrade troops.[4] The game also features a pseudo-single player campaign in which the player must attack a series of fortified goblin villages.[4]
Buildings
To earn and store gold and elixir, players must build gold mines and gold storages and elixir collectors and elixir storages, respectively. Elixir is used to train new troops, carry out research in the laboratory to upgrade troops, to re-load X-Bows (available from Town Hall 9) and to build and upgrade certain buildings, mostly pertaining to buildings used in attacking another player's base. Gold is used to build defensive buildings[5] and to upgrade the town hall, which allows access to more buildings and higher levels for existing buildings. At higher levels, dark elixir becomes available; this type of elixir is used to train and upgrade dark elixir troops and heroes, create dark spells, and fuel the Inferno Tower, a defensive building that is available only at Town Hall 10. To earn and store dark elixir, players must build dark elixir drills and dark elixir storages.[6]
There are a number of buildings available to the player to defend their village, including cannons, mortars, bombs, traps, archer towers, and wizard towers. Players can also build walls, which can be upgraded as they increase in level.[6][7]
Gems
Aside from gold and elixir, the game also uses gems as a currency. Gems are awarded for reaching certain milestones, completing achievements. One to six gems can be earned from clearing and obstacle such as a tree or a mushroom from your base though the algorithm for this is highly random. However, the main way to acquire gems is through in-app purchases using real world money. Gems can be used to "boost" building and heroes. Usually for a small sum 10 to 20 gems a player can boost and thus speed up their building to give a times faster output for roughly two hours. Barracks and spell factories are commonly boosted on higher levels of play[4]
Clan wars
Clans are groups of players who join together to support each other, either materially (donating troops) or verbally (giving advice). Players can join clans once they rebuild the special Clan Castle building early on. A major component of the gameplay of Clash of Clans is clans facing off against one another. Clan leaders and co-leaders can begin wars against other clans. Each clan is then given one "preparation day" and one "war day." When a player attacks a member of the opposing clan, they receive stars based upon the amount of destruction they cause to the opponent's community. Each player is limited to two attacks per war, and the team with the most stars at the end of the war day is declared victorious. If the two clans' amount of stars are equal, then the victorious clan is the one that has a greater percent destruction, with players receiving bonus war loot if he/she use their attacks in the war and a one more war win record in the clan description.[8]
Marketing
In February 2015, Supercell released their Clash of Clans Super Bowl XLIX commercial, featuring Liam Neeson parodying his character from Taken.[9] On February 2, Business Insider reported the ad as the 5th most watched Super Bowl ad,[10] though on February 6, VentureBeat reported the ad was the most viewed of those that appeared on the Super Bowl.[11] YouTube users later voted the advertisement the second best Super Bowl ad, behind Nissan's "With Dad" ad.[12]
On September 23, 2015, Taiwanese singers JJ Lin and Jimmy Lin released the game's theme song "全面开战" ("Start a war totally" in English) which was sung in Mandarin.[13]
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